Sony Ericsson brings camera-style to mobile imaging - unveils the K700 camera phone

Sony Ericsson today unveiled the K700 cameraphone, featuring the latest in imaging, multimedia, and entertainment functions as well as a rich offering of advanced messaging and connectivity technologies. This includes for example playing video clips, capturing images and video with the built-in camera and listening to the built-in FM radio. Form follows function in this attractively designed phone which features dual fronts; one for the phone features and the other for a true camera look-and-feel, moving closer to a design-language inspired by Sony’s digital cameras.

With the integrated VGA camera, consumers can take still pictures as well as video clips and either store them in the phone memory or send them as a picture message or an e-mail. Owing to Sony Ericsson’s much appreciated QuickShare™ feature, it is very simple to use the imaging features of the K700. By one press of its dedicated camera-button, the still or video camera is immediately started. All in all, it only takes a few clicks to capture images and to send them. This ease-of-use is proven to stimulate consumers’ usage of the imaging features which in turn also has a positive impact on operators’ revenue generation. The camera features 4x digital zoom and as many consumers use their camera phones in dark environments, such as nightclubs or cafes, and the K700 also features Photo Light to improve the quality of these images.

This triple-band GSM/GPRS phone has 65 k TFT colour display, facilitating high-quality multimedia and entertainment and the inbuilt speaker supports polyphonic sound for radiant ring signals and game sound effects. To accommodate the multimedia functions of the K700, it has 32MB built-in memory for storage of content such as pictures, music, ring tones, themes, games and video clips, allowing for example for storage of up to 450 images, making the K700 an ideal personal photo album.

The intuitive user interface provides easy access to all features, including download services such as ring tones, images, video and games. A powerful application solution for Java 3D with cutting edge graphics, multi-player games, is featured on the K700, integrating well into the Sony Ericsson games offering. The K700 can take advantage of the downloadable games available on Sony Ericsson Fun & Downloads website and also comes with preloaded 3D games.

With its FM radio, up to 20 favourite radio stations can be stored in the K700 with the preset function. The radio, or even MP3 files, can be listened to through a portable handsfree or through the phone’s speaker.

With Bluetooth, the K700 works well with Sony Ericsson’s broad range of Bluetooth accessories, such as portable handsfree sets, music players and the Bluetooth Car. The K700 will be on the market during Q2.

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company’s management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

Eldar Murtazin (eldar@mobile-review.com)

Published — 9 March 2004

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