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Sony Ericsson W302 – fashion for a penny
There is not much I can say about this phone. I could paint a picture of how great it is to demote a long in the tooth phone to the middle segment by changing its index. The recipe is very simple – take one Sony Ericsson W880i, strip it of all top-notch materials and metallic accents (they are expensive, right?), but keep the design intact and leave some features in there too. Naturally, some “vital” updates are in order, but don’t include the Walkman 3.0 player – a phone that goes for just shy of 200 Euro doesn’t really need it. And voila – you get the W302 that is due out this fall along with an “imaging-savvy” handset – the S302.
Will it generate substantial sales? I doubt that – the Nokia 6300’s lead in this segment has been undisputed lately; what is more its price keeps getting lower. But Sony Ericsson shouldn’t miss this opportunity to try their luck – after all, Russian roulette is just another way of running business.
Published 16 July 2008
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