Sony Ericsson W302 – fashion for a penny

There is not much I can say about this phone. I could paint a picture of how great it is to demote a long in the tooth phone to the middle segment by changing its index. The recipe is very simple – take one Sony Ericsson W880i, strip it of all top-notch materials and metallic accents (they are expensive, right?), but keep the design intact and leave some features in there too. Naturally, some “vital” updates are in order, but don’t include the Walkman 3.0 player – a phone that goes for just shy of 200 Euro doesn’t really need it. And voila – you get the W302 that is due out this fall along with an “imaging-savvy” handset – the S302.

Will it generate substantial sales? I doubt that – the Nokia 6300’s lead in this segment has been undisputed lately; what is more its price keeps getting lower. But Sony Ericsson shouldn’t miss this opportunity to try their luck – after all, Russian roulette is just another way of running business.

Related links:

	Review of GSM/UMTS-handset Sony Ericsson W880i
	Review of GSM-handset Nokia 6300

Eldar Murtazin (eldar@mobile-review.com)
Translated by Oleg Kononosov (oleg.kononosov@mobile-review.com)

Published — 16 July 2008

Have something to add?! Write us... eldar@mobile-review.com

News:

[ 10-02 21:40 ]iOS Web Share Surpasses Mac OS

[ 10-02 21:20 ]Nokia N9 Running Ice Cream Sandwich

[ 10-02 18:35 ]Tribler: The Unstoppable File Sharing Network

[ 09-02 19:46 ]iPad 3 Coming In March

[ 09-02 18:00 ]Video: Amazon Joins In The Apple Bashing With New Ad

[ 09-02 17:36 ]Nokia's Plan B ... Er ... There Isn't One

[ 08-02 20:41 ]Apple Issues Warning To Devs Not To Manipulate Store

[ 08-02 19:35 ]Nokia Ends European & North American Phone Production

[ 08-02 19:00 ]Nokia Leading As Mobile Web Usage Doubling

[ 06-02 19:38 ]Best Buy Leaking Apple iTV Details, Including Price Tag

[ 06-02 19:36 ]iPhone Selling Well But Android King Amongst First Time Buyers

[ 06-02 19:28 ]Samsung Shows Off Anti-Apple Ad During Super Bowl

[ 02-02 21:17 ]Nokia, Samsung and Apple Now 1,2,3 Top Smartphone Vendors

[ 02-02 20:00 ]iPhone Update Schedule Apparently Back On Summer Time

[ 01-02 20:41 ]iPad 3: Leaked Pictures Giving The Game Away

[ 01-02 20:13 ]Microsoft Running Anti-Google Newspaper Ads

[ 30-01 19:54 ]Samsung: We Want Customers To Love Us As Much As Apple

[ 30-01 18:14 ]RIM: We Were The Xmas No.1 In The UK

[ 26-01 21:45 ]iPhone 5 Going Into Production Soon

[ 26-01 19:08 ]RIM 2012 Roadmap

Subscribe