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MWC2010. Motorola on the way to rebirth - Snapper, Titanium, Quench

It'd seem Motorola opted not to focus on their plans for 2010 at MWC - they didn't showcase anything new, except for the Quench, so there was not much to see at their booth. So let's run with what we've got and see if we can squeeze anything out of it as far Motorola's strategy goes.

The Quench picks up right where the keyboard-less Click/DEXT left off, some even call it the CLICK XT. The US will get it sooner than other markets. While its price tag won't deviate all that much from the original Click, its spec sheet will feature a couple of improvements - a 3.1-inch display, MOTOBLUR, Android application pack and a 5 MP camera.

On top of that it'll feature a touchpad that will allow the user to scroll and navigate around the home screen. Also the Quench's keyboard will boast SWYPE - a new way of typing that lets you punch in letters without having to take your finger off the screen. Hard to believe? It's simple - you'll simply have to drag it from one letter to another, see the video below for a demo.

Comparing the Quench with last year's DEXT, you'll definitely notice that Motorola have decided to start churning out duos, with the only real difference between them being presence of a thumbboard. Some goes for the Milestone/DROID and its keyboard-less version MOTOROI. But we promised you a rundown of Motorola's plans, so let's move on.

MOTOBLUR interface is known for bringing together various social services on the phone's screen, however all phones employing this add-on are held back by Android 1.6, which oftentimes irritates consumers given that it's a pretty dated version. That's why Motorola are striving to offer this service across their entire portfolio - testing it with all new OS versions takes quite a bit of time, though, but they promise to deliver it to all versions of the OS, from 1.6 to 2.0 or 2.1 in the near future, and this is one of their key tasks.

As it turns out, the absence of MOTOBLUR in the Milestone/Droid was due to the fact that Motorola were struggling to launch it as soon as possible, which is more of an exception from the rule. The company views MOTOBLUR as a service platform that will serve as the basis around which a handful of third-party services will be integrated. Their main concerns at the moment are power consumption and data transfer efficiency. They have already achieved 30% longer battery time for their MOTOBLUR-powered devices - in other words, the user will be able to use Facebook longer than with phones that don't have this add-on. We'll have to see what it is really all about, though, but as Motorola specifically stresses that it's some kind of technology rather than a handful of links and shortcuts to make navigation faster and more power-efficient.

In the future MOTOBLUR will become the centerpiece of Motorola's software department, that will make them stand out from the crowd of Android developers. I'd venture to guess that sooner or later we'll see Motorola's own music store running on this engine, along with several other services.

The DROID got its software and Flash version updated - now it allows you to double-tap on a video to make it play in the full-screen mode. This feature will eventually make its way to all Motorola-branded Android phones.

Now let's move on to the products that were announced under their indexes rather than codenames. For example the XT710 will arrive in Europe as the Snapper - another bog-standard Android-based phone that is set to land in most markets in the coming weeks.

Another offering, the XT800 is a dual-SIM phone that will launch in China, and then in Europe as "Titanium".

The MOTOAURA got its own modest update with golden coating and a handful of diamonds - no word on availability or pricing yet. Although, I have no doubts about the latter - I won't be able to afford, probably.

As far as other bits and pieces go, Motorola also presented a WiMAX traffic counter.

That's all we've got for you - time to move on to other booths - stay tuned!

Eldar Murtazin (eldar@mobile-review.com)
Published — 15 February 2010

Have something to add?! Write us... eldar@mobile-review.com



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