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MWC2011. The Japanese world of NTT DoCoMo

Japan has its own technical standards. It is truly a new world. Every year I am trying to analyze phones from NTT DoCoMo in an attempt to find something understandable in them. I am successful on some occasions, but overall it is extremely difficult. Japan is a different country.

This year I was waiting to meet a LUMIX phone from Panasonic. The handset comes equipped with a camera good enough for a point and shoot model. I was curious how Panasonic implemented this idea. The main question was if they added phone features to a camera or started from the phone and took it from there. Unfortunately, we have a camera with a phone module here. The phone is large, which is fine for Japan, but it looks like a photo camera. In the video you can get the taste of the interface. Settings are not numerous and I was left disappointed. The new world happened to be not that brave.

I was amazed by another idea though. In Japan as in any other country people face calamities and natural disasters. You have to clear the forest from fallen trees and Japanese manufacturers found many ways to recycle the remnants. Among other things they offer a phone body made of wood. They kill several birds with one stone: take care of environment and get a nice-looking handset. Basically, each body is unique due to the structure of wood. Why not to add an element of unpredictability to plastic bodies as well? Many people would enjoy the same model with slightly different colors and texture.

Models for ladies are very special too. The design is unusual and attractive.

An excellent Android phone Regza is waterproof. The finish is nice and I was truly impressed.

We cannot escape the world of 3D cameras and screens. One model has a similar screen. It does not offer such a splitting headache, but the result looks childish. Sadly, pictures or video do not convey the volume effect. An in-built camera is good for 3D shots. While taking a picture you have to move the phone to the side. If people do not move the picture will be good.

Mobile helper is a service launched by NTT DoCoMo as early as in November of 2008. As of December 2010 it was used by 5.8 million people. The following pictures will show you that it allows using popup windows to remind you of events. There is a character, which helps you around. It is associated with discounts in shops and restaurants, history of places you have visited before and the search for particular offers. The system is complete and understandable. It is just being created in Europe too.

Finally, comes NFC standard, which is quite widely spread in Japan.

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Eldar Murtazin (eldar@mobile-review.com)
Twitter    Livejournal
Translated by Maxim Antonenko (maxantonenko@ukr.net)

Published — 15 February 2011

Have something to add?! Write us... eldar@mobile-review.com



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