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Ads at 3GSM Congress

Any exhibition, whatever its location is, cant do without tons of advertisement placed by companies attending the event. Its not a rare occasion when ads spread far beyond the venue, and in case with huge exhibitions, advertisement covers the entire city. 3GSM Congress is not an exception, and amount of advertising both inside and outside the pavilion boggles everyones minds over five days of the Congress, you get a feeling that saving for cell phones and operators, everything is not worth being advertised; in fact your eyes catch only that kind of ads, while the rest pass by unnoticed. Traditionally such companies as Samsung and Motorola put up enormous amount of ads, while the rest of manufacturers have much weaker representation on this front.

Shortly after getting out of airplane you stumble upon numerous posters featuring Motorolas solutions, go a few steps forward and you see a poster promoting Motorola itself. I got a feeling that they are trying to turn people into zombies, so as to make them bear in mind a sole company.

Over and above, it seems that to make sure of that Motorolas ads keep popping up on the way from the airport.

In the airport, though, posters by Moto are diluted with modest Sharps ads

And while Motorola prefers using, I would say, not particularly big posters all over the place, Samsung is obviously obsessed with grand-scale projects it is enough to look in the window to see a r colossal Samsungs poster placed on the opposite building.

For example on the road to the city you wont miss huge Samsungs sculpture in the form of the Olympic torch, but instead of fire the arm there holds Samsung-branded handset.

Once in the city, you will surely spot that there are buses with advertisement on them as well.

You simply cant overlook this huge poster.

While Motorola pushes various products, The Ultra Edition II is the major focus for Samsung. On the whole Samsungs ads are less obtrusive, due to the fact it is a bit more versatile.

Against the background of Samsungs and Motorolas posters, ads by carriers look very unpretentious, I would say.

Vladimir Fokin (vladimir.fokin@mobile-review.com)
Translated by Oleg Kononosov (oleg.kononosov@mobile-review.com)

Published — 15 February 2007

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