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3GSM Congress. Motorola or the competition awareness
A year ago Motorola shocked everyone with its new line-up called Blade, on the top of it we had Motorola SLVR L7 model. It took almost a year for this phone to reach the market, world retail sale had just started. During this year competitors managed to prepare their versions of SLVR, although they were also kind of late to release them. It became an essential factor for Motorola to release products shortly after they are announced, this decision was made in December of 2005. The same style is used by Apple: the timeline between the announcement of the new product and its sales start takes less than couple of months. In 2006 Motorola prepared a lot of new products, and 3GSM congress could have been a great opportunity to announce them all. But just a few days before the beginning the company decided to protect itself and declined the idea of announcing the best models, so what we see here is just a small update of the product line. The remaining new models will be shown this Spring and Autumn .
The new model in the budget clamshell segment is Motorola W220. The new index is related to music features of this phone, a direct similarity with Sony Ericsson's products. This model is powered by FM-radio module from Chi Mei. In order to be precise this model is a full copy of C168 (Buran), presented in the form-factor of a clamshell. One of the peculiarities is the design, which is somehow similar to Motorola V3x. The lack of the external display is compensated by three LEDs that show current event, new message or the battery level. This solution is original and was first introduced in Alcatel E256. The internal display is based on STN technology, its resolution is low. There isn't anything special in this model. The price will be rather low, around 110-120 USD, it should hit the shelves in the end of July-mid of August.
Another line - up update is Motorola v 195. This phone is a copy of Motorola v190 with one slight difference: the antenna became internal, now we have Bluetooth on board. The model also has STN-display with 128x160 pixel resolution, 10 Mb of internal memory and can play mp3 files as ringtones. The price of 130-140 USD makes it a good product, which will appear on the market in the end of May.
The update of slim phones became rather specific . The company announced two phones for i-mode networks. There isn't big demand or hype about this standard in Europe , and as new technologies will be introduced, it will be forgotten. With this in mind, Motorola acquired itself a division that is working on i-mode terminals, and now we can see its first creations. In my opinion this action will allow to increase the assortment expansion, but there won't be any noticeable boost in sales. Such phones as L6/L7 received an update. The outlook has been renewed a little, we have different set of colors. The main change is support of i-mode and growth of internal memory. The first model's memory poll is now 40 Mb, and L7 has 60 Mb. Both products will be shipped in the 2Q 2006.
The company also presented a new Bluetooth headset HS350 with support of v2.0 and EDR. It is presented in typical Motorola style, and the stand by mode can last up to 200 hours, as for conversations, they can last for 10 hours. This model will be released in May .
As you can see there aren't many announcements from the company at 3GSM Congress, let's hope that in May Motorola will be able to demonstrate some interesting models. We don't expect anything significant from CeBIT, most likely it will be the same type of announcements that we've seen here in Spain.
Published 14 February 2006
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