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CeBIT 2006. BenQ Mobile – regular update of model line-up
Considering German roots of most BenQ Mobile collaborators, it’s not hard to guess that the company will try to present as much models as possible at CeBIT. German market is one of the most prior ones for the company, since it has most loyal customers. The amount of announced products targeted for mass market is maximal, as well as rather interesting direction of brand’s development. A lot of products are interesting for their classes, which makes their launch significant, unlike previous products. The company basically showed its basis line-up for 2nd quarter of 2006, except for the flagship which is still developed at the moment and will be presented around May.
Line-ups flagship is slider BenQ-Siemens EL71. It is covered into metallic case and has 16.5mm thickness, which makes this product one of “slim” category members. The phone is targeted for GSM networks and supports EDGE. It is equipped with 2mpx display with QVGA (240x320) display, 1.3mpx camera with flash and video recording ability, music (mp3 and AAC+) can be listened through. Memory card slot for microSD (TransFlash) and Bluetooth interfaces are present. BenQ-Siemens EL71 will go for sale in April. Approximate price of this phone will be around 380-400 euros. This product is partly an image solution, it is not targeted for those who seek for functionality. I truly believe that at the moment when this product will be launched media player will be improved significantly, and users will not face SXG75’s media player ugliness.
Specifications for BenQ-Siemens EL71:
Another slider was presented for middle class, this form-factor becomes prior for BenQ. At the moment the company has already formed mobile line-up which has the cheapest and more expensive products. At the moment BenQ’s slider line-up is not as wide as Samsung’s, but it’s only the beginning. The company has certain potential in this segment, considering their Asian roots.
BenQ-Siemens CL71 is rather slim slider (thickness - 17,8 mm) in a case decorated as metal one. The display’s diagonal is 2 inches, it supports 262k colors, but lacks QVGA resolution, it has IPS technology instead, it provides wider view angle, from which the image will remain clearly visible.
The phone is targeted for GSM networks, no EDGE support though, only GRPS. CL71 is packed with 1.3mpx camera with 3x digital zoom and ability to make series of shots (up to 4) and video recording (clips with up to 10 minutes length). When the slider is closed camera remains hidden, it will appear only when the slider is opened. Besides the above mentioned, there’s mp3 player, memory card slot for microSD (you can use cards up to 512mb), Bluetooth interface support. The phone will be released in 2Q 2006, it’s approximate price is around 200 euros.
Specifications for BenQ-Siemens CL71:
Siemens has good sales in clamshell segment, this goes for Siemens CF62, and finally “woken” sales of CL75, which is targeted for female audience (key factor for this model’s success is low price). BenQ-Siemens CF61 is targeted to become successor for the tradition and prove company’s success. It has style-up covers, 1.3.mpx camera. Interesting feature called “Living Picture” is supported, it allows recording sound which could have been heard during the time when the picture was taken. The integrated player can play mp3, AAC and WMA files. Internal memory can be extended by microSD (up to 1gb) memory cards. Bluetooth is supported. The BenQ-Siemens CF61 will be released in May 2006, its price should be around 130 euros, which is quite attractive.
Specifications for BenQ-Siemens CF61:
Another new product from BenQ Mobile - is BenQ-Siemens C81 handset – candybar in black is targeted for youth who desire full modern multimedia support. The phone is packed with integrated player that can play video and music files. All songs can be sorted by title, artist’s name, album and even genre. The phone is targeted for GSM networks and has EDGE support. The built-in 1.3mpx camera has 5x digital zoom, video recording ability and Pictbridge technology support. For internal memory extension memory cards RS-MMC can be used. Wireless Bluetooth interface is supported, with stereo support. The battery is enough for 10 hours of constant music playback. Preinstalled navigation system JENTRO is worth mentioning. BenQ-Siemens C81 will hit the shelves in June. The phone is a downgrade version of Siemens CX75, features of this model are very interesting for its class. In case the company will have correct price strategy, this model will become a hit in no time.
Specifications for BenQ-Siemens C81:
Mobile phone BenQ-Siemens E61 is presented as all-in-one solution for music lovers at affordable price. This handset has original youth design. It is made in candybar form-factor, and mp3 player control buttons are located on the phone’s top edge. The company’s engineers believe that such placement will be very convenient. TFT-display is 1,8” inches, current song title can be displayed on it. There’s 6-track equalizer. The music can be played back via speakers or stereo headset which will be shipped together with the handset. The battery should last for up to 10 hours of constant music playback.
The phone can not only play music, but it also has VGA-camera with 4x digital zoom. Synchronization with PC can be made via USB-interface. Data can be stored on miniSD memory cards (up to 1gb). The phone’s memory has two preinstalled games "Hi Kevin" & "Twin". BenQ-Siemens E61 will go for sale in first quarter of 2006. I’d like to point out that this model is BenQ’s development, and it’s price/ratio coefficient will doubly be optimal. There’s no exact information about the price of this phone, but according to rumors, it will be around 250 USD or more.
The last new phone is BenQ-Siemens P51, this is communicator that runs under Windows Mobile 5.0. Built-in GPS-module and Wi-Fi (802.11 b/g) support should be highlighted.
This device’s sensor display has 2,83 inches diagonal, QVGA resolution (240x320 pixels). Just like many others respected communicators, P51 has QWERTY-keyboard, it is located right under the display. The phone has 1.3mpx camera with flash and ability to record video clips. Slot for SDIO cards allows extending functionality, for example you can connect TV-tuner. USB and Bluetooth interfaces are present. BenQ-Siemens P51 will be released in July.
Specifications for BenQ-Siemens P51:
In case the company will be able to show some more new models this Summer and their release dates will be fixed, then there’s no doubt that BenQ Siemens will be able to show some competitiveness for several manufacturers in certain segments. The current line-up looks impressive, these products have the guts to dominate in their market niches.
Published 10 March 2006
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