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Sony Ericsson announcement of the new products. Analyses of the companys strategy on the market

Lawyer agency (outsourcing company of Sony Ericsson) began a correspondence with our site. It demanded to remove messages from our users in one of the forums. Nature of the e-mails showed that the company didnt think that people (usual readers) had right to share their opinions, publish information (including photos) which they have. So, tomorrow well publish our position regarding this question and the correpondence with this agency which represents Sony Ericsson. Now I could make the following comment we havent met such unprofessional and destructive approach to the situation within our Internet activity. The person who even couldnt introduce himself made the demands of the company acted on behalf of Sony Ericsson. Only the fifth e-mail was processed according to elementary demands (receiver, sender, number, address of the company, phone number). Before this e-mail ultimatums were processed in an informal way as SPAM messages. I recommend you to read this article which will contain several funny facts. The main topic will be an unprofessional way of the company to defend rights of the customer which can become a way of creating problems to the latter one.

Then, I would like to prevent different questions of our readers about indexes of products and those information which they could read earlier on our forum and other sites. For example, there are rumours about T650. Ill try to explain the reasons of these rumours. Each manufacturer has inside cycle of products development and gives code names to the new products. One year or even half a year before announcement nobody knows its full index. Series number is usually known. We can presume the index of the future product but cant be sure. Sony Ericsson uses women names to mark products. But it is impossible to show position of the product in its series, just describing this product with such name. That is why, your humble servant, made bold to give an index to the future product (T650, in our case), while the manufacturer changed its plans and positioning of the devices. We didnt change the index not to entangle the readers. We understood that its better not to call new products and we decided not to do it in future. We would speak about products according to our internal classification, explaining the indexes we use.

Linea 3 is an example of product which allows to follow how the product name could change. This smartphone is the successor of P900 but it is difficult to presume which index it will have when it will be launched. May be it will be P1000 or P980. So, if now we name it P1000 and describe its specifications, well arouse an unnecessary discussion. The other example is OH9. It is a revolutionary and deserves attention. The problem is that an expected date of launching is the beginning of 2005 or even later. So, it is possible to speak only about products that will appear in two-three months not to entangle facts. Now lets turn to new product line of Sony Ericsson.

On the 9-th of March Sony Ericsson will introduce three new models (K700, S700 and Z500) and several new accessories. For those whod like to receive an official information well put it in the separate block. Links to specifications of the new phones, analyses of the market situation and short description of the model line you could find below it.

Unofficial photos of Sony Ericsson K700

Video made on S700 (1.2 Mb, MPEG)

Games on phones - Tennis (10 Mb), Splinter Cell (10 Mb)

Official press release Sony Ericsson K700
Official press release Sony Ericsson S700
Official press release Sony Ericsson Z500
Official press release Sony Ericsson HBH-600
Official press release Sony Ericsson HCB-300
Official press release Sony Ericsson MMV-100
Official press release Sony Ericsson HCA-200, HPS-20, Active Case IAC-25
Official press release Sony Ericsson GC83

Official photos of Sony Ericsson K700
Official photos of Sony Ericsson S700
Official photos of Sony Ericsson Z500
Official photos of Sony Ericsson HBH-600

Our photos of accessories and handsets will be published in the evening on our site after official press-conference.

Eldar Murtazin (eldar@mobile-review.com)

Published — 9 March 2004

Have something to add?! Write us... eldar@mobile-review.com



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