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Review of GSM-handset Sony Ericsson W710i

Sony Ericsson W710i live photos>>>

Official photos Sony Ericsson W710i>>>

Standard kit:

  • Handset
  • Battery
  • Charger
  • M2 512 Mb memory card and MS Duo adapter
  • HPM-65 stereo-headset
  • IAC-60 Clip
  • USB connectivity cable
  • Users Guide

The Walkman line-up has recently received another newcomer, but this time in the form of a sport-centric device packing music capabilities and motion sensor in a clamshell shaped casing. The handset was mentioned back in 2003, when both Nokia and Sony Ericsson made their plans on creating such models public. Nokia 5140i may be considered as first-wave device of similar kind, since it incorporated a set of Java-applications, letting its user train without involving a real coach, because the gadget carried out all the work on its own, e.g. evaluated loading. Though similar programs could be materialized in other competing handsets; thus the main purpose of the device was emphasized with somewhat solid casing. A curious fact the 5140i wasnt the only phone to carry sport functions, for example Siemens M65 was armed with several special capabilities, like Bike-O-Meter, calculating speed and distance when you were cycling. Even though the direction of further developments was strictly set, competition on the market made it possible for such niche as sport-centric device to occur.

You have to keep in mind, though, that a sport-centric model is not the one packing all its functionality in an impenetrable casing in fact it may feature a standard shell. The sharpest distinction is presence of a sensor, tracking your speed, when you are running or walking. Having this tool on its board, a handset instantly moves to sport-centric range, in other words targeted at people who would really love to keep an eye on their loading. Naturally this holds true not only for sportsmen, but also for common people, going in for sports occasionally. So far only Nokia 550 and Sony Ericsson W710i may be considered as truly sport-orientated handsets. The biggest difference between these two is that Nokia offers more solid casing and runs S60 third edition operating system, which implies it originates from smartphones, while the solution by Sony Ericsson is just an ordinary feature-packed cell phone. And in light of the fact both of them share a motion sensor, it is really hard to say which looks more appealing. Nevertheless, its a bit too early to talk about this, so lets move on the actually reviewing Sony Ericsson W710i.

The model, following the suit, has a clamshell-twin in the form of Sony Ericsson Z710i. Slight differences lie in less capable memory card, shipped in the box, absence of Walkman brand on the casing and sport functions. Basically these two models can be compared, yet we would like to avoid confusion among our readers and will just write a separate review of the latter device. If you remember, Sony Ericsson W300i and Sony Ericsson Z530i are in same boat, speaking of likeness.

The design copies the latest solutions by the company and has a lot in common with Sony Ericsson W300i just face these two handsets, they have almost the same curves and edges, though the differences start popping up when you grasp the W710i for the first time. The front panel is made of plastic, while it is edged with rubberized framings. The sides have media player controls mounted on them; a special button allows switching between currently running applications (sport, player, standby). Many will be using the phone while on race-track, so no doubt they will have wet hands; that is why rubber on the casing is a must. Some people may have a wrong first impression, thinking that the handset incorporates more solid and strong casing than it should have, like some other models of its kind by other manufacturers, but in practice it isnt so. The engineers have built up several more layers of plastic, rubberized the framings, strengthened loop-antennas fastening, improved loudspeakers grill, preventing water from getting inside, yet none of these precautions provides durability enough to withstand a sheet of water. Thus its nothing but a sport-centric handset, which will remain manageable only after slight hammerings or accidental falls.

Video, comparing it with Sony Ericsson W300i and Nokia 5500 (wmv, 8.5 Mb)>>>

The handset has no changeable covers and comes in two colors Performance Graphite and Hatha Violet. Both trims look quite good and appear to be aimed primarily at youth. The W710i measures 884824.5 mm, and weights 102 grams.

In view of its main function, the external display is not just large, but a really a huge thing. Measuring 1.5 inches in diagonal (26x26 mm), it retains some major advantages of monochrome screens over color ones firstly, they perform much better in sunlight, secondly, imagine for moment that you need to check your parameters while running even if a color display features great size and large text, there is no way you can read the information, while monochrome technology will bring no problems. That is how come a monochrome display with 128x128 pixels resolution, orange backlighting (inversion, 4 gradations of orange) is included in this handset. Obviously, you will be able to use PhotoCall here on no account, so, on incoming call you will get only name and number. When closed, the display may show status information and notes taken from the calendar for current day. All in all, the screen is really decent.

On the front you will find a 2 Mpix camera module, encircled with a metallic ring. The camera itself is powered by CMOS technology without auto-focus capability being embedded in, and thus resides in the same class as Sony Ericsson K610i.

Side-mounted camera shortcut button does not work when the phone is closed. Volume rocker key is located nearby. M2 label is located even lower, yet it isnt the place where the memory card usually resides in in fact it finds its place under the battery cover, thus no hot swap in full sense of this word is available on the W710i, to cut long story shot, it isnt a problem to change cards on a working phone, though the back cover is to be removed in any case.

The bottom rim homes a standard Fast Port connector, while the upper end has a loop antenna on it. The right side features Infrared port, and a key lock switch, which comes in handy when training.

Video that demonstrates the phones outlook (wmv,14.2 Mb)>>>

The handset is easily opened single handedly. The internal display is 1.9 inches big, retaining a resolution of 176220 pixels (3138 mm) and showing up to 262 K colors (TFT). The display is on the same level with that of Sony Ericsson K750i, but is evidently weaker that current top models of the company, namely Sony Ericsson K790i. The sun seems to be not a big deal for this screen as well.

The keypad is made of plastic with medium-sized well-demarcated numeric keys. On the whole the pad leaves good impression and proposes the following standard features: all buttons are lit in dim orange, which is fairly visible in darkness; the media player has obtained an own fast access button on the keypad; the four-way navigation button is made of metal and incorporates OK key.

The back cover has a latch, which helps a lot in avoiding gaps. Removing it reveals a 900 mAh capable Li-Pol battery BST-37. As the manufacturer claims, it lasts for 350 hours in standby mode and close to 10 in talk mode. In conditions of Moscow networks the device remained on for nearly two days with average load (one hour of calls, approximately 30 minutes of games and about 20 minutes of web-surfing). The heavier load the less the charge will last, so that it may turn out you will have to re-charge it daily. And on the contrary if you reduce talk time to the very minimum, the battery will provide up to 3 days of stable work. In European networks life time will be significantly longer, owing to better coverage.

Special headset, the HPM-65, designed for going in for sport is also shipped in the box. Its core difference from the HPM-70, which has become a default one for all Walkman-branded handsets, is fastening. Each half has a plastic loop, ensuring firm fixation in any conditions. Quality-wise the headset appeared a little inferior to the HPM-70, but the truth is, there is not so much of a difference.

The package also includes a fully adjustable armband, so that you can carry the phone when running or training. The handset in its turn resides in a plastic slot, which many be also used for clipping the device on your belt.


On the announcement of Sony Ericsson K790i/K800i everyone was prepared to see more clones of that platform coming in different form-factors. So is Sony Ericsson W710i (it can be referred to Sony Ericsson K610i as well), which copies the K790i in many ways. At first wed like to have a better glance at all the major alterations and additions to the interface and then mention the capability, retained by a number of handsets, already reviewed on our portal.

The model lacks 3D accelerator and takes advantage of a standard API one, mark this point well. The sequencer found on this model has 72 tones, but makes sense only when playing midi-tracks, in all other cases it is better to apply mp3 or even eAAC+.

Bluetooth version for this model is 2.0, it supports EDR you can save improved energy saving mode in the menu. A2DP module is supported, this allows using wireless stereo headphones. The module itself (Bluetooth) was reworked, now it has wider capability with 3rd party devices. Considering the fact that common realization of this technology by Sony Ericsson is rather good (above average), no major problems should be encountered. The handset supports EDGE class 10.

Themes. So comes that some models feature alterations of standard set of icons and main menu appearance in this item, while some do not. By default this model runs Walkman theme, so much familiar to anyone who has ever seen a Walkman-branded handset even once. The first one of the offered modifications, namely Active, is rather appealing, but doesnt bring any new bits to the experience. On the other hand FemaleLine is worth of attention, as it transfigures the phone into a feminine clamshell (it seems this theme will be ruling in a handset, which is still to be announced): it provides a completely different way of menu outlook, re-shaped icons, all in all its definitely worth checking out. The Lava theme shape-changes the entire menu appearance and makes it horizontal.

Video - Thems (wmv, 5.08 Mb)>>>

Multitasking of this device matches that of a smartphone, and is far superior to a standard handsets one. We tested this capability with the media player running, as well as three Java-applications (two games and World Time functions) and on top of that the pedometer was counting steps at the same time. At that there were no problems with managing these applications in Activity Menu mode everything was like clock-work.

Fitness. The device is armed with motion sensor, allowing it to calculate number of steps you made during the current session. This innovative gadget has the following to offer you: two modes (Walking and Running), adjustable values of distance, time, upper and lower bounds of speed. Personal data includes age, sex, weight, height basically everything that is essential to evaluate amount of calories spent. While running or walking the screen reflects all information you can only dream of time from the beginning, covered distance, current speed, and user is also at liberty to switch between screens and learn more on calories consumption, average lap time or just reset all acquired data and begin a new cycle. The settings seem to be enough for an ordinary man, although sportsmen arent likely to find something of great interest in them. Yet the most brilliant function is ability to set up the measurements individually, this is the way it works: if you know how long is the distance you are going to run, you can adjust the settings minutely after covering it, so all posterior evaluations and data will be even more precise.

Video - Fitness (wmv,9.86 Mb)>>>

While open, the device doesnt carry out any calculations, but once you have folded it (with Fitness mode set beforehand), the handset begins fulfilling its main function you will know that by three sound signals. Observation accuracy is quite enough to use these functions in day-to-day activity.

All your steps are constantly counted during a light day (you can switch this off), while the screen displays corresponding numbers. At midnight this data is automatically reset, so that counting starts over again.

One more thing of note is possibility to save all the results to a text file, which may be later on move to other devices or sent via e-mail services.

Standard applications and UI

The interface of the models seems familiar, as it doesnt differ from all other Sony Ericsson devices: the main menu has the appearance of a grid, consisting of 12 icons. Fast number navigation function is onboard these shortcuts can be created for the majority of pre-installed by the manufacturer items on the menu, though this option is disabled for personal files and applications.

Text input remains on its comfort level, so, pressing the "#" key brings out a list of the available languages and you can easily switch between them while typing.

Besides traditional vertical sub-menus, the vendor has provided thematic horizontal tabs. It means that while viewing a list of the dialed numbers, one can see not only the dialed numbers but in the same time (horizontal joystick striking) switch between missed and received call tabs. In the phone menu this kind of navigation is provided anywhere it's possible and it makes using the phone much easier. The menu ergonomics is quite high in this phone model. I also note that such horizontal panels appear in Phonebook, Settings and another menu items as well.

Widening of Activity Menu functionality is the result of the fourth tab addition. The first three ones display various events, like missed calls, memos, messages actually all this regards the first tab. One can disable Activity Menu for these events as well in this case pop up windows, reminding of a certain event type will appear on the screen. The third tab features the shortcuts, which should you set up yourself. And the added fourth one contains links to the most frequently used applications and resources and the top of this list is claimed by Google search. To tell the truth, the way Google trade mark affects consumers can be compared to voodoo conjuration. Thats why this search engine is used by several other manufacturers as well.

The second tab is the most interesting, since it appears to be some kind of a task manager, featuring the list of all running applications. The previous handsets by Sony Ericsson supported only multitasking you could play a Java-game, listen to the radio or player and type a message at once. Though these devices made one more step forward user is able to run two Java-applications at a time and switch between them. This may come in handy, in case you use an ICQ-like mobile client, which should be constantly online, and at the same time want to play a Java-game. Up to now analogues of these devices by other manufacturers haven't been announces however Nokia is scheduling introduction of this function in its handsets for the end of 2006 beginning of 2007. The up-to-date models provide possibility of simultaneous execution only for standard applications and one third-party program, and at that they can share the same network access. Later on they intend to add the capability of running two third-party applications at once this function is going to be incorporated before commercial launch of the devices, as its very attractive and relevant nowadays.

The updated USB-connection function can be rated as innovative as well from this point on youll have to choose beforehand whether files on memory card will be accessed or not (data transfer mode). In the former case, the device shuts down, so youre able to browse memory card and in the latter one you are offered various USB settings for accessing the network basically the handset transforms into a modem. As far as I remember similar realization of this function was featured only in Motorola ROKR E2, where you could use USB Ethernet (though the main point here and there is the same).

Phonebook. Up to 1000 contacts with fully filled in fields can be stored in the phonebook, but number of phone numbers is limited to 2500. This means that despite ability to assign up to 5 phone numbers to one contact, you cannot go over 2500 entries. This is enough even for most active users, only few have more than 500 entries in their phonebooks.

Like I mentioned above, several phone numbers can be stored for one contact, as well as address, email, IM number, other contact information. In settings you can select the required fields, they will be available, meanwhile the useless ones will not be present. Contacts can be sorted by fields, including name and surname, but only one input field. Unlike previous models, this time we have dynamic, handset automatically sorts the list after changes.

It is possible to assign custom ringtone and photo for each contact. During incoming call the image and ringtone will be used. Date of birth field can be synchronized with Organizer.

When you are inserting information, you can scroll between tabs, in the first one you enter phone numbers, their sorting by types. On the whole the organization of this process reminds of Outlook, and it means comfort in the first place. Voice tags can be added for required phone numbers, names, there can be up to 40 of them. Voice dialing remained the same, it starts looking archaic with all these voice independent recognition software being implemented by competitors.

When you are scrolling the contacts, you can try pressing the joystick to the left or right side to see more information about desired contact. Its natural to bind phone number that will be used by default. From now on Open Contact option is present in the context menu, it allows viewing the whole contact without going into editing mode, as it was before.

The company still follows its traditional beliefs that SIM-card is used in case of emergency, thats why the only way to see its contents is to go to special option in the menu. SIM contacts are not displayed in phonebook.

You can create back-up copy of all entries from phonebook, it will be stored on the memory card, so you will have the ability to restore them afterwards.

Contact Groups are required only for mass SMS sending, since it is impossible to bind custom ringtone or photo for Group.

Messaging. All possibilities for operations with messages are standard, there are templates and possibilities to create your own. Phones memory together with SIM-card is used for storing messages. Chat function is supported. On the whole everything is just like in any other phone from this company. Only emoticons icons were changed, they became more interesting.

The MMS realization is great as always, you can literally create video clips, there are lots of settings and this is one of those things that gives SEs product parity over competitors.

E-Mail client can send and receive emails, all sort of encodings are supported. The emails can be stored to memory card.

In email settings you can setup separate password for SMTP-accounts, this is very convenient. Settings are flexible, support of almost all encodings, and not only Unicode was added. Attachments that are supported by the phone are presented as icons in email body. The phone is not working with office files or PDF, but they can be stored in any directory. The limit for outgoing/incoming email size is set by operator. Emails with 6-7mb attachments can be sent without any problems. The phone supports Push Mail standard. Naturally send & receive process are done in background mode.

RSS Feed. The settings are extremely simple, you jus specify the title for feed and its address. The phone will connect and download it. You can update only one item, or the whole feed at once. Possibilities of built-in browser are used for displaying the feeds.

Call list. Up to 30 records can be stored in common list, all with date and time. Icon that stands for call type (missed/received/dialed) is shown next to every entry. Besides this additional icon identifies if this phone number is present in the phone book or SIM-card. The list of missed calls can be seen separately, it stores up to 10 entries. In this menu you can also see the cost calls, length of all cals, outgoing calls and last call. Tabs are present, this saves some time.

Entertainment. Photos, music files can be accessed from this menu. MusicDJ function is rather interesting, even though it is a niche product and there is not much of a chance that this feature will be in high demand by users. In the editor you can create and edit ring tones, up to four tracks.

Advanced version of MusicDJ is called VideoDJ, it allows editing not only music files, but also adding images and signs. The final result is presented in 3GP file which can be sent by MMS or Email, or just transferred to another phone.

The creative ones can use graphical editor PhotoDJ, you can draw simple images. Sometimes time flies when youre having fun with PhotoDJ, but most of the time this feature is just useless.

Remote control ability to control other devices via Bluetooth connection. It is standard for all phones by SE

The sound can be recorded by Dictaphone, it allows making voice tags that can be later used as ring tones. Phone calls can be recorded too, this is done from context menu there is no time limit.

Games the phone has two games: Alpha Wing2 (space arcade), Treasure Tower (a good adventure/arcade).

Radio. Memory for 20 radio stations, automatic search and RDS function are implemented. The radio quality and presentation is the same as in case with K750i, it is okay. FM-radio would seem like an ordinary application, if only it did not have Identify Music option in the menu. While you are listening to any radiostation and a thought I want to know the title of this song pops up in your head, you can find the answer with the help of this feature. After activation it will store about 3-4 seconds of the song and connect to special server that will analyze the song. The result will be presented as tag scrolled in the upper part of the screen (horizontal and vertical orientations supported). At first this service will be free for SE users, it will be launched ~ this summer.

Music Mate. The application, should you want to learn more about playing on several musical instruments. Nothing comes into limelight special here.

Organizer. Organizer keeps a lot of function underneath. Lets review Calendar in the first place. There are three types for viewing the events: weekly, monthly or today. In last option you will see list of all events and memos, in two others you will see highlighted time or day. You can switch to required day and year, or month. Everything is pretty standard, as well as schedule input. You get the chance to name the event, define the place where it will be held, length and setup the reminder (beforetime or right at the start of the event). For the first time events can be reoccurred. Types of reoccurrence: daily, monthly. Reminders work even if the phone is turned off, unless you disable this function.

To do list in this phone is quite ascetic. There are only two types of events: phone call or reminder. On the other hand, this is really enough, simplicity has its advantages.

The phone has full-fledged search, organized for calendar: you specify the search line (word or part of it) and after a while you will see all events that would match this criteria. The function works rather fast even if the organizer has more than 100 entries, fast switch to the event from the search window is supported.

The phone features normal transfer of schedule to various devices (traditionally via IrDA and Bluetooth). Choose the required interval (day, week or month) and send all entries. Id like to point out that the device should support PIM function in order to open and display this data properly. It is possible to send the schedule to TV-set through IrDA connection, the TV-set accepts it but is unable to display the received goods. Data can be received the same way, with the help of desktop or office PC without any additional software.

Notes. The phone supports notes entry, though they are limited by length. The name of the note will be first word entered. This is not always convenient since you will have to use first word that would automatically tell you what the note is all about.

Alarm Clock. Weve got changes in this one, now you have five alarm clocks, and each of them can be set up. They can work in definite week days. Besides the ringtone for alarm clock you can selet small note and picture, they will be displayed when alarm clock goes on. Any music file or radio can be seleted as the alarm itself.

Stopwatch/Countdown. Here everything is quite standard, although the same can be said about the stopwatch, that has temporary value function. The phone has special application for storing secret codes, which was a great hit in previous models, well, standard calculator is present too.

World Time function is inside.

Connectivity. All communicative settings for the phone can be setup from here, starting from WAP and GPRS (the EDGE settings are same) and ending up with Bluetooth and Synchronization. I will not describe the standard options, they are standard in the first place, everything works fine. Id like to highlight stable Bluetooth work, no problems were encountered, synchronization with other devices runs smoothly, all profiles (including A2DP, which is stereo sound via Bluetooth) are supported. Bluetooth version is 2.0 with EDR support.

Local and Remote synchronization can be setup from the same menu. The phone supports HID profile which allows using it as Remote control for PC and other devices.

The following Bluetooth profiles are supported:

  • Dial-up networking profile
  • Generic Access profile
  • Generic Object Exchange Profile
  • Object Push Profile
  • Serial Port Profile
  • Handsfree Profile
  • Headset Profile
  • Synchronization Profile
  • Basic Imaging Profile
  • File Transfer Profile
  • HID Profile
  • SyncML OBEX binding
  • JSR-82 Java API
  • A2DP

WAP. The browser owns separate menu item, the version is 2.0, it supports secured connections which is quite important in case you are using electronic transactions. New wallpapers, themes and ring tones can be downloaded right away, its all available at the original web-site.

Standard browser for Sony Ericsson phones is NetFront, it supports one-line web-page display and HTML. One of the convenient parts is ability to create folders with files, bookmarks. The browser is considered as one of the best on the market, but limited phone resources does not make its usage into one easy process. On the whole those who are using Internet constantly should consider buying PDA or laptop, since full Internet access is not in such high demand for this device class. At the same time RSS Feeds support is great, it allows using the phone for reading news, announcements and materials.

HTML pages that content advanced formatting or overcome 500kb in their size will not be displayed. On the whole standard browser is optimal, but usage of Opera Mini is preferable, it has more opportunities.

Settings. This menu stores all settings related to phones work and partly with its outlook. In the stand by mode clock can be displayed in the bottom (yes or no), you an also choose the font size, in case you select big letters it will be easy to see what time it is, but the font itself becomes transparent. There isnt anything to add, all the rest is standard.

File manager, memory size. The user has 10 MB of available memory add empty M2 memory card to that too. Here all data (photos, videos, applications) can be stored. The remaining memory is occupied by preinstalled applications, you cannot delete them. Part of memory is dedicated to phonebook, call lists, etc.

The phone has simplest file manager, with its help files can be sorted by various folders, custom directories can be created in phones memory, files can be moved there as well. With or without cable the phone can become a perfect storage, there are no problems with recording your own files, even if they cannot be opened by the phone.

Traditional file sorting includes the following options: date, type and size. The Image Gallery has new setting called Timeline, after you activate it you will see a bar on which months will be shown. And in lists you will see photos that were made during this or that month. You can make the list more detailed by pressing the same key twice, in that case you will see days instead of months, meaning that photos will be sorted in the following structure: list of images made on October 3rd, for example. This is a good way to wander around tons of images.

Player. The phone has built-in mp3 (AAC, eAAC+, WMA formats are also supported), 3GP and mpeg4 player. It is a good way to listen to mp3 files. Besides settings you can setup equalizer (there are predefined settings: Bass, Voice, Tremble, etc), as well as the ability to create your custom ones. The sound changes according to the settings, this is noticeable.

The player is similar to the one Sony Ericsson W800i, it replicates it maximally. It is possible to minimize the player, the phone supports multi-function at full scale. There are no concerns at all, even though its weaker than the one used in Sony Ericsson W950i.

Camera. The device is equipped with a 2 MP camera with a CMOS matrix without auto-focus.

The device supports three possible resolutions - 1632x1224, 640x480, 160x120 pixels. Two types of data compression, Normal and Fine, are at your disposal. The majority of the photos represented are in the Fine quality. The photos differ in size almost two times depending on the resolution. Thus a photo in the Normal mode takes about 300 KB when the Fine quality gives 500-600 KB. Saving the photo takes the same time not depending on the case, that is about 1-2 seconds, and that is quite well for such a file size. If to take several photos one after another (not a Burst mode but just successively) then you'll notice slightly slowing writing speed (to 3-4 seconds). According to subjective feelings the device buffer is expected for 2 MB of memory.

The camera settings look the following way:

  • Shutter sound. You can choose on of the three shutter sounds but not turn the sound off.
  • White balance. A possibility to choose between an automatic mode or Incandescent, Fluorescent, Daylight.
  • Effects. Several effects may be applied to the photos, they are Negative, Solarize, Sepia, Black & White.
  • Timer is activated for a certain time period for self shooting.
  • Night mode is for shooting in the dark. Noises raise on a photo, exposition is increased (you shouldn't move the device in order not to get a blurry photo).
  • Shooting mode. Normal mode, that is taking usual photos. A multiple mode (Burst 4) allows taking four photos for a series. Landscape is a very interesting mode that allows taking rather unordinary photos, has no rivals for the moment. The last mode is taking photos with frames, photo resolution decreases automatically.

The screen may serve as a viewfinder when in the shooting mode. The picture moves very smoothly and everything is clearly seen. Number keys help in switching between various functions and shooting parameters quickly that fastens work greatly.

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

  (+) maximize, 1600x1200, JPEG

Video may be recorded in two resolutions (176x144, 128x96), file format is 3GP. Clip duration may be limited (up to 10 seconds) or unlimited. The quality of the clips is average and obviously inferior to many top models.

Video sample (3GP, 176 Kb)>>>


Despite the polyphony being 72-tone, the handset does not provide a breakthrough in sounding of mp3 tunes as compared to other Sony Ericsson branded phones. The loudspeaker is average volume-wise and has a great part of basses in its sounding, so the call is easily heard even on the street. The silent alarm is of moderate power or even slightly higher than this, but even this admission isnt an excuse for cases when it is too weak to be felt. The receiving part is on the same level as that of other products by the company in other words, its very fine.

The model incorporates both great strengths and weaknesses: the former category boasts cutting-edge motion sensor and following Fitness applications. And even though they have very limited functionality, e.g. there is no training schedule available, like on Nokia 5500, many simply wont notice these flaws, especially when offered constant evaluation of covered distance and spent calories. Adaptive mode allows setting up the sensor individually, adding a major plus to the capability. The main purpose of the device show through almost everything: finishing, design, package after all. Comparing it with Nokia 5500, one could get an impression that the market leader has created an all-round best device, but what about having less life time and its sport functions cut (as a matter of fact its intended for other applications) this is a retribution for Nokia 5500 being a smartphone, possessing more solid casing. That is why these two models are not direct competitors, but rather a pair of handsets, which have something in common in the end, the market will accept both devices without eliminating one.

As for the camera found on the W710i, it appears to be some sort of a makeweight here the manufacturer has knowingly reduced its capabilities in order not to introduce a competitor for its top models.

Sony Ericsson W710i is scheduled to begin shipping at the end of August. Taking account of its standard kit, positioning in medium price-bracket appears justified, as well as its price of 260-270 Euro, which will fall down after some time to 230-240 Euro per unit. In view of absence of direct competitors and lower price as compared to Nokia 5500 (and if you take into account the shipped memory card, far lower), this solution eventually turns out to be quite appealing. Obviously, its going to occupy only a certain niche and not the mass market, yet the youth will find this phone very fitting and might make use of it wide functionality, not typical for similar devices.

Eldar Murtazin ([email protected])
Translated by Oleg Kononosov ([email protected])

Published — 19 May 2006

Have something to add?! Write us... [email protected]



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[ 13-07 12:34 ]Infographic: The (Hypothetical) Sale Of RIM

[ 13-07 11:10 ]Video: iPhone Hacker Makes In-App Purchases Free

[ 12-07 19:50 ]iPhone 5 Images Leak Again

[ 12-07 17:51 ]Android Takes 50%+ Of U.S. And Europe

[ 11-07 16:02 ]Apple Involved In 60% Of Patent Suits

[ 11-07 13:14 ]Video: Kindle Fire Gets A Jelly Bean


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